After being onsite at the 2017 event I realised how much room for improvement there was in our P&M onsite customer experience. We needed to elevate the quality of what we presented our visitors with onsite, as it was not reflecting the product or matching what we had been presenting in the collateral in the lead up to the event. I was able to present my case and gain key stakeholder buy in, which led to me being able to alter our company workflows for signage and allow my team to take the lead. The result was a clear way finding system which was able to assist our visitors in navigating both within a show and in their understanding that there are 6 unique yet related shows all happening simultaneously for the visitors to enjoy. This along with the overall event rebrand helped to breathe new life into the event and create a real buzz of exciting change across the events 3 days.