Designer
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Brand Licensing Europe 2017 Signage

How do you help guide people around a busy colourful event, using your existing colourful branding? This was the dilemma we faced on site at BLE 2017, the solution was to use block colouring to enable the user to simply follow the colour to lead them to the desired zone. Onsite maps and collateral reflected the same palette. Stripping back a lot of the information that was used on the signage was also key. The end result received a lot of positive feedback as being more user friendly than previous years.

Agency: UBM Creative Solutions

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